Making invisible protection feel clear and contextual.

Team

Susanna Huang

Nina Wang

Jeffrey Jose

Jen Barrell

TIMELINE

Nov—Jan 2024

Overview

McAfee's VPN is one of many security tools, often bundled in protection plans. Over time, the tool had fallen behind as updates rolled out to newer products, and was not being maintained by a dedicated team.

My role

To address long-standing pain points and it's outdated MVP, I assisted with early research, feature planning, and end-to-end designs.

PROBLEM

Users struggled to grasp what a VPN does, and when to use it

"It's on, but nothing happened, is it doing something?"

Unlike security software that shows what dangers they stopped, VPNs work by making you invisible to threats, making it difficult to show their value.

Without a clear purpose, we saw a decline in users renewing their VPN subscription

What if instead of raising the price, we use AI to filter through customers tax situations to find their most stressful need, and inform them how we can alleviate that stress with targeted messaging with dynamic value statements.

How do you visualize something that you can't prove?

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PROBLEM

Users struggled to understand what a VPN does, and when to use it

"It's on, but nothing happened, is it doing something?"

Unlike security software that shows what dangers they stopped, VPNs work by making you invisible to threats, making it difficult to show their value.

Without a clear purpose, we saw a decline in users renewing their VPN subscription