Clayton Harding
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Clayton Harding
Work
Fun
About
Resume ↗
LinkedIn ↗
PROBLEM
Users struggled to grasp what a VPN does, and when to use it
"It's on, but nothing happened, is it doing something?"
Unlike security software that shows what dangers they stopped, VPNs work by making you invisible to threats, making it difficult to show their value.
Without a clear purpose, we saw a decline in users renewing their VPN subscription
PROBLEM
New users struggled to understand what a VPN does, and when to use it
"It's on, but nothing happened, is it doing something?"
Unlike security software that shows what dangers they stopped, VPNs work by making you invisible to threats, making it difficult to show their value.
Without a clear purpose, we saw a decline in users renewing their VPN subscription
